One of the ways to impact your marketing is by adding stories. Everyone loves a story, and stories are more memorable compared to almost any marketing copy. Here are a couple of tips on how to use and place stories to share with prospects and customers.

What a Story Is

Above all, the stories you use need to connect personally and evoke an emotional response. They can be about the company, the employees, the founder, the customers, or each individual product. For example, many stories revolve around why the company was started. Others could focus on what you can achieve with the product.

Here are some ideas for stories you can use for your marketing:

  • Why did you start the company?
  • Have you seen a transformation in customers you work with?
  • Do your employees have a great story about why they love working for you?
  • How are your products are created?
  • Is there anything you overcame to start or grow your company?

To be most impactful, it should be far more than a history lesson or a mission statement. Instead, the best stories describe an inspirational transformation.

You can tell these kinds of stories through video, or in text and graphics. But no matter how you tell it, two things make a story powerful. First, use details rather than general descriptions. This means going through your story so you can make sure you have a lot of descriptive adjectives. And second, use all five senses. The reader or video watcher should be able to feel like they are right with you in the scene, knowing what you felt, saw, heard, smelled, and even tasted.

Finally, here are some examples to inspire you: