One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand. These people may be paid or unpaid spokespersons for your brands, products, and services.
The profitable thing about influencer marketing is the leverage. Instead of marketing or selling to one person at a time, you are marketing to key leaders with followings who can influence many people at once.
Influencer marketing varies by industry; here are some common examples:
- Locating photos of your product already on social media, and then reaching out to those people to do more
- Hiring a social media expert with a large following to talk about your clothing line
- Having a prominent lifestyle blogger post a photograph containing your juice product
- Starting a referral program for a makeup company so “regular” women will spread the word
- Sponsoring a popular YouTube vlogger so that they promote your app or website
The common theme to all of the above examples is finding people who have a huge number of followers that just happen to be your ideal customers.
To take advantage of this marketing method, ask yourself who is influential in your industry that has the ear and respect of your customer base. How could you partner with them so it’s a win for you, them, and their following? You may or may not need to compensate them, depending on their revenue model.
There are plenty of apps to help you locate influencers relevant to you. A favorite is Ninja Outreach at ninjaoutreach.com. The tool we use here to find and contact influencers is Commun.it, which focuses specifically on Twitter influencers.
So try reaching out to influencers to leverage your existing marketing and make your marketing dollars go farther. If you need a little help, here are some articles that provide advice on how to reach out to them effectively: