There’s a visual side to every business, and Pinterest and Instagram can show customers and prospects what yours looks like from day to day. Plus, you can have some real fun with it!
Pinterest allows people to post graphics to online bulletin boards and share them with others. In Pinterest, graphics of all kinds are allowed, including photographs, screenshots, logos, and more. In Instagram, photos are posted and shared among users. Here are some tips you can implement in your business to take advantage of Pinterest and Instagram.
- Take pictures of your work.
Even if you’re a plumber, work can be interesting and artistic at times. Take a picture of the child’s toy that was clogging the toilet, and you could have an entire pinboard of “Things that we’ve pulled out of toilets.” If you’re in personal service, you can photograph your client’s new manicure or hairdo (with their permission of course), while if you’re in landscaping, you could snap the cleanup job you just did. If you’re a webmaster, you can take screenshots of your clients’ new webpages and post them to Pinterest.
- Take pictures of the happy client.
Before leaving your happy client, grab a photo of them showing their new product. With their permission you can post these to both Pinterest and Instagram. As an added plus, use the client’s testimonials or review as your caption, and if they are a small business owner, you can also link to their website to help them out a bit with their marketing and social media.
- Grab before-and-after shots.
Before-and-after photos are great for your portfolio and work well in both Pinterest and Instagram. They can show a future customer what’s possible with your service.
- Shoot daily scenes at your office or place of work.
Do all your employees hangout in the morning before going their separate ways? Do you ever have all-staff meetings? If so, you can add these photos to your growing collection on Instagram.
- Create topical pinboards.
Even if your job isn’t very funny, you can make funny pinboards about it (exceptions possibly being hospitals and funeral homes). Accounting humor, attorney jokes, and engineering humor can make for a fun Pinterest board. Other ideas include:
- A pinboard of people you look up to or who have mentored you,
- Favorite books you’ve read or like,
- Inspirational quotes,
- Favorite places,
- Your team of employees, and
- Any of the ideas mentioned above.
The more you post photos and screenshots of your business on social media, the more your business will get noticed.